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You could — and many of our customers tried that first. But what they built was essentially a half built bridge: insights were dumped into a Slack channel no one read, and nothing actually changed. Objectionly is built differently. It’s been trained on 10,000+ manually reviewed sales calls to identify patterns, objections, and buying signals with accuracy. It can also store and learn from over 2 billion calls, so every new transcript builds on the memory of every call before it — getting smarter and more valuable over time. That’s the difference between a tied together "chat gpt and a spreadsheet" and an actual purpose built sales intelligence engine.