Every call reviewed, scored and checked.

Objectionly scores each sales call against your own script the moment it ends, then shows every agent what to fix. Built for insurance sales teams.

Rated 5 out of 5 on G2Free done-for-you setup

Trusted by countless insurance agencies

  • Gruening Health & Wealth
  • Avid Health powered by Gyde
  • Medicare Joe
  • 970 Medicare
  • DLP Insurance Solutions
  • Turney Insurance Advisors
  • Midwest Medigap

Built for teams that handle protected health information.

Reviewing “a few calls” is costing you big

  • Agents take a long time to ramp up

    New agents spend months below KPI, and every call they fumble while they learn is a sale your team never gets back.

  • Agents repeat mistakes

    Your team is losing countless deals to the spouse objection, but who cares? Their boss will never notice.

  • Managers burn hours

    The 4 hour call review block on your calendar prevents you from recruiting the agents you need for your busy season.

  • Compliance slips

    Agents forget required disclaimers and skip the recording disclosure. Now you’re at big risk of fines.

Objectionly reviews every call for you

Insurance consult: Dorothy H.

Completed
Sales Rep
Marcus Bell
Duration
14 min
Call Date
10/28/2528 Oct, 2025
09:12 / 14:05
MoneyMoney

Worried the new plan would raise her drug costs.

“[09:12] I don't want to lose my drug plan, it's been fine and I know what I pay.”

TrustTrust / Skepticism

Unsure whether her cardiologist would still be in network.

“[05:48] Last time someone told me my doctor was covered, and he wasn't.”

They missed the goal of setting the appointment.

Dorothy ended the call to think it over, with no follow-up booked.

Summary

Marcus asked about Dorothy's prescriptions but not her doctors or budget, and brushed off her worry about her cardiologist. She ended the call without booking a follow-up.

Marcus skipped Dorothy's doctors and budget. She left without a follow-up.

Outcome

  • Dorothy did not book a follow-up and wants to think it over.
  • Next Steps: Call back with both plans side by side and confirm her cardiologist is in network.
  • Dorothy wants to think it over.
  • Next Steps: Call back with both plans side by side.

Coaching

  • Ask about doctors, budget, dental and vision before presenting plans.
    • Example: “Before we look at plans, which doctors do you need to keep, and what do you pay each month today?”
  • Repeat an objection back before answering it.
    • Example: “So the worry is losing a drug plan that already works. Let me show you both for the full year.”
  • Ask about doctors and budget before presenting plans.
    • Example: “Which doctors do you need to keep?”
Did the agent build rapport in the first minute?Built rapport at the start?Score 5/5
5Warm and personal

AI reasoning

Greeted Dorothy by name and asked about her week before any plan came up.

Evidence

[00:14] Marcus Bell: Morning Dorothy. How was the trip to see your daughter?

Advice

Keep it. Carry the same warmth into the needs assessment.

Did the agent run a thorough needs assessment?Thorough needs assessment?Score 2/5
2Partial

AI reasoning

Asked about prescriptions, but not doctors, budget, dental or vision.

Evidence

[03:42] Marcus Bell: Can you read me your prescription names?

Advice

Ask about doctors, budget, dental and vision before plans.

How well did the agent handle objections?Handled objections well?Score 2/5
2Brushed off

AI reasoning

Waved away Dorothy's worry about her cardiologist instead of checking the network, and she never came back to it.

Evidence

[05:55] Marcus Bell: I'm sure he'll be fine, most doctors take it.

Advice

Check the doctor's network on the call before moving on.

Did the agent keep control of the call?Kept control of the call?Score 3/5
Was there a clear recommendation and next step?Clear recommendation and next step?No

What kept this deal from closing?

Two worries were left open. Dorothy worried her cardiologist might not be in network 05:48, and Marcus said most doctors take it without checking 05:55.

She also did not want to lose a drug plan she knew the cost of 09:12. Marcus offered to compare both plans for the full year but never did, so she ended the call to think it over.

Agent may make mistakes. Verify all outputs.

Every dial. Every sales call. Reviewed immediately.

It's like a sales manager listened to every call, showed you the 4 minutes worth watching, and handed the agent the playbook to improve.

  • Upload your script and get every call scored
  • Every call lands with its score a minute or two after it ends
  • Open any call for the reasoning, the quote and advice for the agent
  • See whether required steps, such as the recording disclosure, were covered
See how call scoring works

Train new agents without burning real leads

Agents can roleplay with realistic AI prospects. Customize prospects any way you want: any language, personality type, job, financial situation and more.

  • Ready-made prospects, from a skeptical new retiree to a Spanish-speaking caller
  • Easy, medium and hard buyers
  • Roleplays can be scored against the same script you use for real calls
  • Feedback on what was good and what needs work, with the moment to replay
See AI roleplay for agents
Closed beta

Every call checked for compliance

Every call is checked against the compliance Rule Set you pick, from the recording disclosure to required disclaimers. Violations get flagged the moment the call ends.

  • Required disclaimers given at the right point in the call
  • Caller told the call is recorded
  • Each check shows the reasoning and the quote behind it
  • Change any result with a reason, and the AI's result is kept beside yours
See compliance checks

Fail

Needs review

1 critical check not met.

Not met
1
Met
2

Compliance Checks

AI reasoning

The agent brought up a plan before confirming which product types the caller had agreed to discuss.

Evidence

[00:48] "I already have a Medicare Advantage plan in mind for you, so let me start there."

AI reasoning

The agent gave the disclaimer early in the call, before any plan or benefit was brought up.

Evidence

[00:21] "We do not offer every plan available in your area. Currently we represent 6 organizations..."

AI reasoning

The agent said the call was being recorded right after the greeting, before asking the caller any questions.

Evidence

[00:06] "Before we get started, I do want to let you know that this call is being recorded."

How it works

  1. Step 1

    Connect your tech stack

    Two clicks to connect your dialer. Calls flow in and your CRM gets updated with post-call notes. Automatically.

  2. Step 2

    Upload your scripts

    Upload your sales scripts. Calls are graded against your exact sales process.

  3. Step 3

    Total team visibility

    See who needs coaching, and on what, without hearing a single call.

No script? Start with the exact framework our top agencies run.

Works with your existing stack

Connect your dialer or call recorder in one onboarding call. We handle all setup.

Learn more about Integrations

What sales leaders say

“I hardly ever saw my head of sales. He was listening to agents' calls four hours a day. Objectionly gave him that time back, and our agents are hitting the best numbers we've ever seen.”

Chase GrueningFounder and CEO

Gruening Health & Wealth
The Gruening Health & Wealth team

+$323,000+39%

Added revenue

In just 3 months

$1,685+15%

Revenue per client

$1,470 before

4 hrs/week

Call review time

4 hrs/day before

Read the case study
“Objectionly changed how we onboard new agents. With AI roleplay, they're ramped up in 30 days. It used to take us three months.”

Joseph PateFounder

Medicare Joe
Read the case study
  • G2

    Objectionly Saves Us Hours and Keeps Our Team Accountable

    “The software has saved our Sales Leadership countless hours for call reviews, call audits, etc. Not only that, helps us stay accountable to our goals and standards as a company and helps our team stay compliant in the most important areas.”
    Travis G.VP of Sales
  • G2

    Essential Tool for Training Efficiency and Support

    “Our team leads don't have to listen to hour-long calls and can just easily see where an agent is struggling. The initial setup was easy, and overall, it supports our medicare agency effectively.”
    Brandon D.Medicare Agency
  • G2

    Instant Feedback and Effortless Call Analysis

    “I love that I get a bunch of time back because I don't have to listen to the whole call fully. It's instant feedback on what went well and where we need help, and it gives coaching advice to share with my agents. It's hooked up to our softphone RingCentral, which has integrated nicely.”
    Mark M.Sales Leader
  • G2

    Supercharges Sales Efficiency with Seamless Compliance

    “It listens and scores every single call based on our best agents, helping sales agents mimic best practices. This feature helps increase our revenue. The initial setup was super easy, it's like plug and play.”
    Ryan M.Owner
  • G2

    Effortlessly Streamlined Call Monitoring

    “Objectionly summarizes the call, providing details on what the agent did and did not do. It also scores in all the different categories that we've established in the framework. The integration with my CRM software, Go High Level, was surprisingly simple.”
    Sean W.President
  • G2

    Seamless Integration, Smooth UI, and Awesome Support

    “It has really helped with agents hitting their performance metrics and detailed call review + coaching AI generated is amazing. Giving our Sales Leads so much time back. What do I dislike? That I didn't know about it sooner.”
    Carl B.Operations Manager

See all reviews on G2

Common questions

How long does setup take?

48 hours, all done by us. One onboarding call, then every call flows into Objectionly automatically.

Does it work with my dialer?

Yes. We connect to GoHighLevel, JustCall, RingCentral, VICIdial, Zoom, and 8,000+ tools via Zapier. If you record calls, we can score them.

How does the compliance scoring work?

Compliance checks are in closed beta. Every call is checked against the compliance Rule Set you pick, from the recording disclosure to required disclaimers. Violations get flagged the moment the call ends.

Do my agents need to change how they work?

No. Agents just take calls like normal. Objectionly even writes their CRM notes, summaries, and next steps for them.